If you are new to producing music and not sure where to begin, then take this tip as a starting point.
Absorb from all of the existing influences around you.
Listen to popular music and underground music alike. Don’t be afraid of what others will think when you are first starting out. Mix up your tastes, explore the various genres and take in music from the past. Much of what you like today stems from an earlier piece of music from a totally different genre and there is nothing wrong with that. Use all these influences as a foundation and take what you like most and use that for guidance and inspiration as you discover your unique blend and style. Maybe someday, people will listen back to your music as a form of inspiration.